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Register for the webinar

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Thursday, June, 20th 

10:00am PT / 1:00pm ET

In-person events are making a strong comeback, but are they driving the pipeline and revenue results your business needs? Traditional methods like badge scans are no longer sufficient to gauge event success.

Industry leaders from Bombora and SalesIntel will share actionable insights from the field and strategies that will guide you through:

  • Beyond vanity metrics: Discover how to measure B2B event success with a focus on lead generation, pipeline acceleration, and revenue growth.
  • Budget optimization: Learn effective strategies for budget allocation that ensure maximum ROI without exceeding your financial limits.
  • Leveraging Intent data: Explore how Intent data can streamline your lead nurturing process, shorten sales cycles, and significantly boost post-event ROI.

Meet the speakers

Chelsea Madden

VP Success & Partnerships,

Mike Burton

Co-Founder, SVP Data Sales

Rachel Rikkles


Hillary Carpio

Director of ABM



Chelsea Meade

Senior Client Solutions Manager


Proven ways to maximize ROI from in-person events

Chelsea Waxenberg

Sr, Director of Sales Enablement & Product Marketing, Bombora

Join Bombora and SalesIntel for a webinar on the secrets to driving greater business impact for B2B events

McKenzie Jerman

Sr. Director, Partnerships,


Why you should attend: 

This webinar is a must-attend for B2B Event Managers, RevOps, SalesOps, Marketing Ops, and Marketing Directors who are looking to:

  • Gain a deeper understanding of impactful event metrics beyond simple attendance numbers
  • Launch strategic activations that defend the bottom line for maximum return on investment
  • Enhance lead nurturing and accelerate sales by reaching target decision-makers