SourceMedia believes B2B publishers are stronger together. Find out how joining the Data Co-op has increased their revenues and client perception.
Intent data helps Salesforce identify businesses interested in their products. Resulting in 271% return-on-investment for digital display and paid social, and shaving 33% off the sales cycle.
More brands have moved to an Account Based Marketing approach. Bloomberg has met those trends by joining the Data Co-op. Find out how Bombora has helped power Account Based Marketing programs for their clients at unprecedented scale.
DataStax uses Intent data to prioritize accounts for paid social and Account Based Marketing programs, generating 40% increase in paid social engagement and 60% increase in Terminus display ads.
Pegasystems uncovered 75 Intent topics that showed an aggregate 284 percent more interest amongst their closed-won clients and used these topics to locate lookalike prospects that were ripe for targeting during their research phase.
Marketo's marketing team used our direct integration of Company Surge® data in its own marketing automation platform to give it a 'fuller picture' of its prospects and accounts, helping sales and marketing engage with the right accounts. Find out...
Find out how IBM Watson Analytics lowered its cost-per-registration 41% by taking an Intent data-driven Account Based Marketing approach using Bombora and LinkedIn.
Using demographic and Intent data, Industry West increases commercial buyer engagement through real-time targeted advertising campaigns.
Using Intent data for email segmentation through Marketo, Turbonomics was able to cut through the content conundrum and noise for B2B consumers - boosting its email conversion by 36% and driving higher quality conversations for sales.
Intent data can be applied to numerous activities, which is why we've created the ‘Guide to using B2B Intent data’. It is the use case "cheat sheet" that illustrates ten ways to best use Intent data for sales, marketing, agencies, and operations.