Fortinet uses Company Surge® Intent data for better account prioritization and targeted paid media that drives increased pipeline and revenue growth.
Intent data helps Salesforce identify businesses interested in their products. Resulting in 271% return-on-investment for digital display and paid social, and shaving 33% off the sales cycle.
Intent data can be applied to numerous activities, which is why we've created the ‘Guide to using B2B Intent data’. It is the use case "cheat sheet" that illustrates ten ways to best use Intent data for sales, marketing, agencies, and operations.