Fortinet uses Company Surge® Intent data for better account prioritization and targeted paid media that drives increased pipeline and revenue growth.
Intent data helps Salesforce identify businesses interested in their products. Resulting in 271% return-on-investment for digital display and paid social, and shaving 33% off the sales cycle.
DataStax uses Intent data to prioritize accounts for paid social and Account Based Marketing programs, generating 40% increase in paid social engagement and 60% increase in Terminus display ads.
Intent data can be applied to numerous activities, which is why we've created the ‘Guide to using B2B Intent data’. It is the use case "cheat sheet" that illustrates ten ways to best use Intent data for sales, marketing, agencies, and operations.