By combining Company Surge® Intent data with Triblio’s first-party data and sales activation plays, it increased SDR influence by 18% and Account Executive close rate by 28%.
Cloudera pilots a predictive model using two years of historical data and 95 Intent topics. The model predicted when a target business might be interested in Cloudera’s product, and also weighted which message to deliver based on expected outcome.
Like most new brands in a competitive industry, Hushly has aggressive expansion goals. It bet big on Company Surge® data and LinkedIn, resulting in 18X ROI and 7X improvement in website engagement.
As Company Surge® Intent data users, 8x8 already realized its value for marketing and sales. To drive a cohesive approach with existing activity, 8x8 used the Company Surge® integration for LinkedIn to improve its paid digital strategy.
Partnering with Just Media and Bombora, Teradata used Company Surge® data to measure the brand lift and validate campaign investment from a global media campaign.
Intent data can be applied to numerous activities, which is why we've created the ‘Guide to using B2B Intent data’. It is the use case "cheat sheet" that illustrates ten ways to best use Intent data for sales, marketing, agencies, and operations.