Loominance

What does Loominance do?

Loominance is a Universal Data Orchestration Platform, designed to continuously deliver actionable account intelligence to a business’ teams and systems.

Sales, marketing, and channel teams utilize Loominance and Intent data to easily transform disconnected data from anywhere across the business into prioritized opportunities and accelerated revenue.

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Leveraging Intent data

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How does Loominance use Intent data?

  1. Sales priority reports – Loominance uses Intent data to produce weekly ‘Territory Priority Summary Reports’ for sales, which provide an up-to-date ranking of unique account opportunities.
  2. Account intelligence – Company Surge® and Visitor Insights data are attached to lead and contact data to better inform lead lifecycles.
  3. Partner list enrichment – Channel partner account lists with Intent and Visitor Insights data help partners focus on the right accounts in unison, avoiding channel conflicts.
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What are the benefits of this?

  • Improve conversion rates by 2-3x and reduce the number of days to close deals by 40%
  • Align sales and marketing account prioritization processes and deliver sustainable and attributable revenue
  • See value in days by building account based workflows on a scaled, automated data orchestration platform

How does this apply to you?

Whether you’re a marketer, agency, or publisher, Company Surge® helps you prioritize resources and accelerate revenue.

B2B Sales and Marketing

Align marketing and sales towards a unified approach focused on Intent data.

Surf's up

Agencies

Deliver better results for your clients with highly targeted campaigns that focus on businesses demonstrating intent.

Dive in

Publishers

Enrich your ad products with the power of B2B Intent data to deliver more targeted campaigns for your advertising partners.

Take off

Not only has Loominance yielded better conversation rates, but this data has encouraged senior sales reps who were initially closed off to participate since they can better understand how to approach a cross-sell conversation with their existing customers.

Senior Global Partner Go-to-Market Manager

Leading Networking Company

Browse other partners

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Outreach

Company Surge® triggers a ‘high priority’ task in Outreach when accounts show buyer intent, enabling sales reps to take immediate action to engage their top accounts.

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Engagio

Engagio combines its 1st-party data with Bombora's Company Surge ® Intent data to show and predict your target accounts' buyer journey. Intent data becomes instantly actionable by combining it with engagement data and multi-channel orchestration capabilities.

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Marketo

Company Surge® and Marketo enable intent-driven insights to surface directly in your marketing automation platform, enhancing nurture strategies and uncovering high value accounts actively demonstrating demand for your products or services.

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Get answers to your Intent data questions

The 'Demystifying Intent data' ebook answers the most common questions about using Intent data insights. Learn about the various types of Intent data, how to activate it in your workflow to drive marketing and sales efficiency, and how other marketers are using it.

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