What does Fortella do?

Fortella is an AI-based revenue intelligence platform that empowers revenue teams to predictively achieve pipeline goals. It combines pipeline forecasting with accurate targeting to maximize revenue results.

Fortella and Bombora allow CMOs, CROs and revenue teams to:

  • Score accounts for their ‘propensity to buy.’
  • Create intent models for specific go-to-market (GTM) segments and territories.
  • Weight intent topics based on their relative importance to the buying process.
Request a demo

Leveraging Intent data


How does Fortella use Intent data?

1. Identify accounts in the buyer funnel that are showing active purchase Intent.

2. Score and prioritize accounts based on their ‘propensity to buy’ using proprietary algorithms.

3. Create targeted lists for personalized sales plays and account-based marketing campaigns.

Each week, Fortella customers can receive Bombora Company Surge® data for 10 in-market accounts for free. Select customers can also qualify for full access to Bombora intent data for a three-month free trial.

Download information sheet

What are the benefits of this?

  • Accelerate time-to-close by prioritizing prospects currently searching for products and services that you provide.
  • Improve ROI by executing personalized campaigns by GTM segment, territory, stage, buyer persona and intent.
  • Powerful insights to build a predictable pipeline generation playbook.

How does this apply to you?

Whether you’re a marketer, agency, or publisher, Company Surge® helps you prioritize resources and accelerate revenue.

B2B Sales and Marketing

Align marketing and sales towards a unified approach focused on Intent data.

Surf's up


Deliver better results for your clients with highly targeted campaigns that focus on businesses demonstrating intent.

Dive in


Enrich your ad products with the power of B2B Intent data to deliver more targeted campaigns for your advertising partners.

Take off

Browse other partners


Through a native Salesforce integration, Bombora intelligently surfaces B2B Intent data directly into the sales workflow to help align sales and marketing teams by prioritizing target accounts.

Learn more

Company Surge® data powers Terminus' triggers for intent and account-based ad campaigns. Know which topics to use when creating ads, collateral, and video to engage a target audience.

Learn more

Company Surge® triggers a ‘high priority’ task in Outreach when accounts show buyer intent, enabling sales reps to take immediate action to engage their top accounts.

Learn more