What does 7EDGE do?

7EDGE is a strategic consulting firm focused on the digital transformation of brands and businesses. People7 is an all-inclusive marketing solution that takes an Account Based Marketing (ABM) approach to help marketers identify and target their accounts across all channels and devices.

7EDGE helps marketers expand their target audience using a variety of data types, including intent.

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Leveraging Intent data


How does 7EDGE use Intent data?

1. Identify in-market accounts – Company Surge® data shows accounts from both on and off ABM lists, with a high propensity to purchase.

2. Audience Segments – Intent data is combined with predictive signals and firmographic data to build target audiences from an ABM list.

3. Marketing automation – Intent data is used in platforms for re-engaging dormant accounts, timely and targeted emails, amplification of lead scoring, and executing ad campaigns.

4. Programmatic and Social Ads – 7EDGE uses Intent insights within your ad network of choice to target B2B decision makers from the accounts showing purchase intent.

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What are the benefits of this?

Empower sales with Intent-based predictive account lists

Smarter marketing that enables you to reach ideal buyers that are primed for purchase

Improve content with relevant messaging on topics that are showing a spike in consumption compared to a historical baseline

How does this apply to you?

Whether you’re a marketer, agency, or publisher, Company Surge® helps you prioritize resources and accelerate revenue.

B2B Sales and Marketing

Align marketing and sales towards a unified approach focused on Intent data.

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Deliver better results for your clients with highly targeted campaigns that focus on businesses demonstrating intent.

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Enrich your ad products with the power of B2B Intent data to deliver more targeted campaigns for your advertising partners.

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Browse other partners


EverString uses Intent data to help clients discover similar accounts to ideal customers demonstrating an increased interest in their products and services.

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Company Surge® data powers Terminus' triggers for intent and account-based ad campaigns. Know which topics to use when creating ads, collateral, and video to engage a target audience.

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Bombora intelligently surfaces B2B Intent data directly into the sales workflow to help align sales and marketing teams by prioritizing target accounts.

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Learn more about Company Surge®

Find out how you can use Company Surge® to infuse a data-driven approach into your sales and marketing activities.

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