What is Intent data?

Intent data is data collected about a prospective business users’ observed behavior – specifically website consumption – that can provide insights into their interest in certain products or services and indicate potential intent to take action.

What is a Topic Score?

A Topic Score indicates the intensity to which a company is demonstrating intent on a particular topic compared to its historical baseline. Scores range from 0 to 100, where scores above 60 are demonstrating active intent.

Does my Company Surge® license include Company Surge® for Salesforce?

Company Surge® for Salesforce is sold in addition to your Company Surge® license.

What type of Bombora data appears in the Salesforce package?

The package enriches your contact and account profiles with the category, topics, and Topic Surge Score® (a derivative of Surge Score® ) of the priority topics that you selected.

Do you offer a free trial?

Trials are offered on a case-by-case basis. Please contact a Bombora representative for more information.

Which Salesforce editions are supported?

Professional, Enterprise, and Unlimited editions are supported.

Which languages are supported?

English only.