What is Intent data?

Intent data is data collected about a prospective business users’ observed behavior – specifically website consumption – that can provide insights into their interest in certain products or services and indicate potential intent to take action.

What is a Topic Score?

A Topic Score indicates the intensity to which a company is demonstrating intent on a particular topic compared to its historical baseline. Scores range from 0 to 100, where scores above 60 are demonstrating active intent.

Does my Company SurgeTM license include Company SurgeTM for Salesforce?

Company SurgeTM for Salesforce is sold in addition to your Company SurgeTM license.

What type of Bombora data appears in the Salesforce package?

The package enriches your contact and account profiles with the category, topics, and Topic Surge ScoreTM (a derivative of Surge ScoreTM ) of the priority topics that you selected.

Do you offer a free trial?

Trials are offered on a case-by-case basis. Please contact a Bombora representative for more information.

Which Salesforce editions are supported?

Professional, Enterprise, and Unlimited editions are supported.

Which languages are supported?

English only.