What is Intent data?
Intent data is data collected about a prospective business users’ observed behavior – specifically website consumption – that can provide insights into their interest in certain products or services and indicate potential intent to take action.
What is a Topic Score?
A Topic Score indicates the intensity to which a company is demonstrating intent on a particular topic compared to its historical baseline. Scores range from 0 to 100, where scores above 60 are demonstrating active intent.
If I provide a list of companies, can you provide me with contacts?
Bombora does not collect email addresses or contact-level data.
Does Company Surge for EmailTM provide Intent data on the contact or company level?
Intent data is captured on the company level. Company Surge for EmailTM matches the email domains of the contacts on your list with domains in our database and appends the Topic Score for the company.
Are you integrated with any marketing automation platforms?
Not currently, however, it is on the current roadmap to integrate with leading marketing automation platforms such as Marketo and Eloqua.
How often is Company Surge for EmailTM data refreshed in the interface?
Company Surge for EmailTM reports are refreshed on a weekly basis.
What is your pricing model?
Company Surge for EmailTM is priced on monthly subscription fee based on the number of topics being monitored with a one-year minimum commitment. Please reach out to a Bombora account representative for more information.