Partnership enables B2B marketing and sales professionals to access Bombora Intent data natively within EverString’s self-service Artificial Intelligence platform
SAN MATEO, Calif., June 12, 2017 (GLOBE NEWSWIRE) – EverString, the leader in AI-assisted sales and marketing software, today announced its partnership with Bombora, the leading provider of B2B Intent data. With both EverString and Bombora creating groundbreaking business solutions for B2B marketing and sales teams, this partnership brings together two of the most powerful capabilities for go-to-market professionals. With the combined impact of self-service AI and proprietary intent data, teams can now spend less time figuring out which accounts to pursue, and more time closing deals.
“EverString’s partnership with Bombora gives B2B sales and marketing professionals access to valuable intent data directly within EverString Audience Platform,” said J.J. Kardwell, CEO and Co-founder of EverString. “With integrated Bombora Company Surge data, users are now able to identify companies that are the best fit for their products and services, and which are most likely to engage.”
EverString’s newest product release uses Bombora Intent data to identify which prospective customers are demonstrating intent within the high-fit, targeted group of companies built in EverString’s Audience Platform. By combining machine learning-identified high-fit companies together with Bombora’s intent data for those companies, users can maximize their sales and marketing success by focusing on those companies that are actively researching their products and services.
“Our team is excited about having Bombora’s Intent data within EverString Audience Platform,” said Jodi Lebow, Director of Demand Generation at VersionOne. “We have used the solutions separately for the last year, which helped us refine target accounts and focus activity for our sales development reps and marketing teams, and influenced a 43% increase in new business pipeline.”
Sales and marketing teams can speed up prospecting by clearly seeing prospective customers in a self-service environment, and users can discover the most relevant prospective customers in their total addressable market in less time.
“As articulated in the new SiriusDecisions Demand Waterfall, marketers need to understand how many and which companies they have the potential to sell to. And they also need to know specifically which of those companies are actively researching or demonstrating ‘Active Demand,’” said Mike Burton, Co-Founder and SVP of Bombora. “Bringing Bombora’s data into the EverString platform provides a seamless solution to that need.