They say that failure is the condiment that gives success its flavor, and that’s definitely a familiar taste for our CEO, Erik Matlick.

Watch as Erik speaks with Business Rockstars’ Ken Rutkowski on what he learned from the lack of success with his early ventures. And how this experience helped shape his future business endeavors (like Bombora).

Erik discusses how he found his passion: the Adtech industry. Erik worked at a publishing company in the late ’90s, where he sold advertising to the publishing industries. During his entrance into the Adtech industry, Erik found himself as the first person to enter the space. With his everlasting energy for the entrepreneurial lifestyle, he knew that if he did something, something would eventually work. And although his first startup was not successful, it was an incredible learning opportunity which has greatly aided him in the creation of his businesses following his first startup experience.

Check out Erik’s entrepreneurial success story and see what you can learn.