We’re excited to be innovating with Adobe and empowering B2B marketers with the opportunity to target ads and personalize their sites at scale based on a user’s intent.

The addition of our B2B intent data into the Adobe Audience Manager platform will fuel analytics, personalization attribution, audience modeling and targeting goals for marketers. By combining first and third party data, the processes of programmatic ad targeting, analytics, site side personalization modeling, account based marketing and custom segment features will be empowered for advertisers and publishers.

To read the full post please visit CIO Review.