SourceMedia | Case Study

B2B publishers are stronger together Find out how SourceMedia increased its revenue and client perception by joining the Data Co-op

Gone are the days where holding data “close to the cuff” gets you ahead as a B2B publisher. SourceMedia’s SVP of Integrated Marketing, Marcus Witte, shares how publishers are much stronger together. By participating in the Data Co-op, SourceMedia has increased revenues and client perception.