Using key insights to lift email engagement

Driving lift in email engagement

By combining Intent data and Oceanos’ own high-quality contact data, Oceanos is able to deliver a 25% lift in outbound email engagement using key insights about companies surging on unique ‘data center’ topics.

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Oceanos' Journey

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Background

Oceanos, experts in contact data management, partnered with Bombora to help a mutual client identify companies surging in content consumption on topics related to data centers, so that the client could drive greater email engagement and higher quality sales conversations.

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Challenge

Although Oceanos had 100+ million high-quality contacts in their database, the sales teams lacked the knowledge about when prospects were ‘in-market’ for topics related to data centers to customize engagement.

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Solution

By tapping into Bombora’s Intent data, and combining it with their own high-quality contacts and other valuable data assets (including professional social data), Oceanos pinpointed the right contacts within companies surging on their selected topics.

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Results

Data revealed some companies were surging on 10+ granular ‘data center’ topics. By performing an A/B test of surging and non-surging contacts, Oceanos achieved significant improvement in outbound email engagement, outperforming control groups in both email opens and click rates.

Everybody wins with Bombora

Whether you're a B2B marketer, agency, publisher, or partner, Company SurgeTM helps you prioritize your resources and accelerate revenue.

B2B Sales and Marketing

Align marketing and sales towards a unified approach focused on Intent data.

Surf's up!

B2B Agencies

Deliver better results for your clients with highly targeted campaigns that focus on companies demonstrating intent.

Dive in!

Publishers

Enrich your ad products with the power of B2B intent data to deliver more targeted campaigns for your advertising partners.

Take off!

Improving outbound email engagement by 25% will make a real impact on a client's top of funnel performance. More importantly, lead velocity through the funnel will increase; a critical metric for all demand-focused marketers.

Brian Hession, President and Founder, Oceanos

Brian Hession

President & Founder, Oceanos

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What is Company Surge™?

Company SurgeTM helps you identify 'in-market' companies before they have landed on your website, so you can proactively coordinate sales and marketing around accounts with active intent.

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