B2B Sales and Marketing
Align marketing and sales towards a unified approach focused on Intent data.
Surf's upStaying ahead of the curve
As the B2B ecosystem has gotten more crowded with more clutter and competition, Fortinet stays ahead of the marketing curve by being smarter and using great data in as many places as possible.
Fortinet uses Company Surge® Intent data across the entire funnel for better account prioritization and targeted paid media to drive increased pipeline and revenue growth.
Everybody wins with Bombora
Whether you're a B2B marketer, agency, data co-op member, or partner, Company Surge® helps you prioritize your resources and accelerate revenue.
Testimonial
We use Bombora across our entire funnel, so we use it in paid media to help with our targeting. We also use it for the BDRs to help with account prioritization, we use it for field marketing, and our account based marketing programs. If we have great data, we know we want to use it in as many places as possible
Hillary Lupo
Fortinet, Marketing Manager
Browse other case studies
OneLogin
Learn how OneLogin uses Company Surge® Intent data to generate a 60% increase in email open rates, 2X increase in email reply rates and a 10% increase in outbound sales pipeline.
View case study 
Salesforce
Intent data helps Salesforce identify businesses interested in their products. Resulting in 271% return-on-investment for digital display and paid social, and shaving 33% off the sales cycle.
View case study 
DataStax
DataStax uses Company Surge® Intent data to prioritize accounts for paid social and Account Based Marketing programs, generating 40% increase in paid social engagement and 60% increase in Terminus display ads.
View case study