Fortinet uses Intent data to drive increased pipeline and revenue growth

Staying ahead of the curve

As the B2B ecosystem has gotten more crowded with more clutter and competition, Fortinet stays ahead of the marketing curve by being smarter and using great data in as many places as possible.

Fortinet uses Company Surge® Intent data across the entire funnel for better account prioritization and targeted paid media to drive increased pipeline and revenue growth.

Everybody wins with Bombora

Whether you're a B2B marketer, agency, data co-op member, or partner, Company Surge® helps you prioritize your resources and accelerate revenue.

B2B Sales and Marketing

Align marketing and sales towards a unified approach focused on Intent data.

Surf's up


Deliver better results for your clients with highly targeted campaigns that focus on businesses showing intent.

Dive in


Enrich your ad products with the power of B2B Intent data to deliver more targeted campaigns for your advertising partners.

Take off


We use Bombora across our entire funnel, so we use it in paid media to help with our targeting. We also use it for the BDRs to help with account prioritization, we use it for field marketing, and our account based marketing programs. If we have great data, we know we want to use it in as many places as possible


Hillary Lupo

Fortinet, Marketing Manager

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