For martech marketers understanding the purchase cycle for products is key to engagement with relevance. Bombora’s partnership with Sales Inside Inc. takes them one-step closer by revealing the technology infrastructure that prospects are using, coupled with potential purchase intent.
NEW YORK, NY – (05/31/2016) – Bombora, the leading provider of B2B demographic and intent based data, and Sales Inside Inc., the premium B2B lead generation services company specializing in install-based technologies data, today announced their formal partnership leveraging each other’s strengths to help customers generate higher quality leads than ever before.
The partnership will allow Bombora to use Sales Inside Inc.’s proprietary data of install-based technologies to track over 500 technology categories from 10 million global domains. Sales Inside Inc. is now able to help its customers generate higher quality leads using Bombora’s demand and purchase intent analytics.
“Incorporating Sales Inside Inc.’s technology intelligence data with our platform enables unprecedented engagement at scale and allows marketers to focus their efforts on the audience segment most likely to be in market for their product solutions,” said Rob Armstrong, SVP Product & Technology and Co-Founder at Bombora.
Sales Inside Inc. CEO Arvind Sehtia added, “Many marketers and sales leaders we talk to want to reach decision makers with real purchase intent. They also want to know the technology infrastructure that their prospects are using so they can showcase the right products and services.” Sehtia expanded, “Bombora’s intent data helps segment the right accounts that are demonstrating intent on over 2500 B2B topics, shifting the focus of B2B sales from quantity to quality, coupled with relevance.”
About Sales Inside Inc.
Sales Inside Inc. is a trusted lead generation company focused in providing variety of B2B data services to its customers. It’s lead generation services are utilized by marketing and sales departments, ranging from SMB’s to Enterprise companies, thereby creating a healthy pipeline. Several technology companies across the globe rely on Sales Inside Inc. for installed base data, contact data of b2b decision makers, data cleansing and hygiene services, customized list building services and content syndication services.
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Lorene Bagley-Kane, Blast PR