The agency is recognized for its expertise in business-to-business (B2B) Intent data orchestration and reporting for B2B Sales and Marketing. Since working with Bombora, the company has increased the ease and effectiveness of executing B2B Intent data programs for its clients across a multitude of applications.
DWA, a global media and marketing agency for technology companies, is now listed as a Bombora Certified Agency. The program is reserved for businesses that create exceptional client value through the use of Bombora’s global B2B Intent data. All recognized agencies help B2B Sales and Marketing teams implement display, social, native, video, lead generation, and Account Based Marketing (ABM) efforts while delivering superior service.
“Bombora’s Intent data has helped us better understand the organic and potential demand for our clients’ products and services,” said Brian Jones, SVP, Global Head of Performance Advertising & Biddable Media at DWA. “It enables us to engage a brand’s potential customers before the buying process even begins. So we’re very pleased that Bombora respects the way we work with this data.”
To become a Bombora Certified Agency, an organization must practice expertise across B2B strategy, execution, and reporting. As part of the program, agencies can access and activate:
- Intent, firmographic and ABM data generated from 2.8 million businesses, 3,800+ sites and over one billion daily online interactions;
- Bombora’s entire product suite, including the latest Audience Verification and Always On Audience Segments for B2B media campaigns; and
- Attentive education, training and support
Minimum levels of B2B knowledge and activity with corresponding documented results are also required for certification. In addition, compliance with the industry’s highest standards of privacy, security, transparency and data quality is a prerequisite.
Parts of this post were first published on Marketwired.