Bombora is primed for another year of growth in both hiring and brand expansion throughout the B2B sales and marketing ecosystem. Susan Fenzl, a veteran executive behind several high profile exits, will support business growth and lead Bombora’s HR department as the VP of People Operations.

The hiring of Susan Fenzl at business headquarters in New York City as the first human resources lead comes as the company continues to accelerate worldwide revenue and staff growth in 2018.

“Our mission is to align B2B sales and marketing with knowledge about which customers are most likely to engage,” said Erik Matlick, founder and CEO of Bombora. “Creating and helping customers and partners understand our Intent data requires not only sophistication but also selflessness, as we look to put others first in order to achieve outcomes. Susan’s track record shows that she knows how to help ensure this process, and we’re excited to have her join us.”

Fenzl, who has more than 15 years of experience guiding and developing the performance of customer-driven organizations, arrives from Moat, where she supported over 350 employees in the US and overseas. She guided the company up to and through acquisition by Oracle in April 2017. Fenzl previously built HR teams at Nintex, Hitwise (acquired by Experian) and Paradise Bakery & Café (acquired by Panera Bread).

Along with Fenzl, Bombora has added senior talent to its West Coast sales force with Bob Lewis (Cision, Oracle, LinkedIn and Infogroup) and Brandon Balan (6sense, LinkedIn, Kontera and Buzzlogic) joining in enterprise sales roles in Bombora’s San Francisco office.