Why ABX with Intent data is the future of ABM
et’s talk about ABX (account-based everything) paired with the power of Intent data. By focusing on a coordinated customer experience with 360-degree visibility of accounts actively searching your products and services, this duo is the ultimate informant and the next chapter of ABM. Here’s why.
3 ways Company Surge® for HubSpot amplifies ABX effectiveness
It’s not an industry secret that most B2B organizations in 2021 face similar challenges. If they’re interested in account-based marketing (ABM) or ABX (account-based everything/experience), those challenges most likely fall under the same umbrella: aligning internal teams and working with limited resources. Here's how Bombora's Intent combined with the power of Hubspot can help.
Advancing competitive advantage with Intent data
There’s no doubt B2B marketers have more information at their fingertips, but how exactly can they use Intent data to gain a more competitive position in achieving market leadership, and ultimately increase marketing ROI?
How Exterro identified million-dollar opportunities using Company Surge®
Here’s how Exterro used Company Surge® to win big—both in deal size and overall organizational growth.
Exterro
Exterro used Company Surge® with the Salesforce and LinkedIn integrations to identify 10 new multimillion-dollar opportunities and 2-3X greater ad click-thru rates.
Kazoo
Kazoo needed to focus investment and outreach on its highest priority accounts. When using Company Surge® as a prioritization mechanism, Kazoo saw 2-3X reply rates compared to not using the data.
5 ways to boost ABM email marketing engagement
ABM email marketing can feel overwhelming. Here are 5 strategies to help you build engagement and win customer loyalty.