Alan Coleman, VP of Engineering

Alan Coleman, VP of Engineering

January 12, 2021

Alan Coleman leads Bombora’s software engineering organization, and brings over 20 years of...

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Getting 'personal' with Intent data: How to drive 2X more B2B revenue in your ABM pipeline

Getting 'personal' with Intent data: How to drive 2X more B2B revenue in your ABM pipeline

December 08, 2020

It's a no-brainer. Intent data should always be paired with a thoughtful content marketing strategy. But what makes the difference in achieving proven results? Kristina Jaramillo, President of Personal ABM, tells us it's getting more personal with your target prospects, and understanding what may be influencing their individual frustration.

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Bombora’s ‘partner-first approach’ propels record revenue growth in Q2 amidst a global pandemic

Bombora’s ‘partner-first approach’ propels record revenue growth in Q2 amidst a global pandemic

October 13, 2020

Taking an ‘everybody wins’ approach has propelled Bombora's partner eco-system and helped the business ride the wave of a pandemic to meet the Q2 shore with record revenue growth.

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B2B Intent data explained: 4 ways you can strengthen marketing and sales team alignment

B2B Intent data explained: 4 ways you can strengthen marketing and sales team alignment

September 22, 2020

The B2B marketing and sales team divide is a cliché adage in Account-Based Marketing (ABM), but...

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ARCOS drives emerging markets pipeline using Company Surge®

ARCOS drives emerging markets pipeline using Company Surge®

September 17, 2020

ARCOS used Company Surge® Intent data and Marketo to expand into new markets. Company Surge® Intent data identified prospects early in the buying process and matched them with relevant nurture paths to generate 120% increase in website traffic and $13 million in sales pipeline.

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B2B Intent data explained: Personalize content marketing campaigns at scale

B2B Intent data explained: Personalize content marketing campaigns at scale

September 15, 2020

With so much digital noise around, Intent data for content marketing can provide product value where your audiences wants to see it the most. Here’s 3 ways how.

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Bombora and HubSpot integration helps marketers ‘move fast’ and get in front of prospects during their purchase journey

Bombora and HubSpot integration helps marketers ‘move fast’ and get in front of prospects during their purchase journey

September 03, 2020

With Intent data now available directly in HubSpot, marketers can access insights to quickly identify and prioritize prospects, know when to market to them, and what messages appeal to their interest

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