B2B Intent data explained: Which types are effective for sales and marketing

B2B Intent data is becoming a sales and martech 'must have' tool, with TOPO reporting a 29% increase in businesses using it in 2020! But not all B2B Intent data is created equal. Find out what you need to know and what types of B2B Intent data will work best for your business.

SalesIntel and Bombora partner up to power-up sales intelligence

May 20, 2020

Sales Intelligence is making big waves and they are made even bigger with Intent data! A new partnership between Bombora and SalesIntel helps sales leaders surf these waves by helping them identify and engage with the buyers that have the highest propensity to purchase, to deliver faster and stronger sales pipeline.

Bombora and 6Sense helps shine a light on the Dark Funnel^TM and engage at the right time

May 14, 2020

Bombora and 6sense bring the power of Intent data to B2B marketing and sales teams to open up the Dark Funnel and identify demand. Helping them to create hyper-targeted audiences and deliver engaging experiences.

Cloudera uses Company Surge^® data to predict future interest in its products and align ads

May 08, 2020

Cloudera pilots a predictive model using two years of historical data and 95 Intent topics. The model predicted when a target business might be interested in Cloudera’s product, and also weighted which message to deliver based on expected outcome.

How to use Intent data to grow your B2B pipeline in 2020

May 06, 2020

While organizations have depended on marketing analytics for years to drive their most critical sales decisions and activities, Intent data has opened new doors for increasing demand generation. Learn more about how to use Intent data to grow your B2B pipeline.

May 04, 2020

Outreach

May 04, 2020

Company Surge® integrates with Outreach's platform to help sales take immediate action to engage their best accounts that are most likely to close.