SAP utilizes Intent data as a catalyst for digital transformation

Intent data evolves SAP's account intelligence strategy to a new level

Mike Burton from Bombora and Franklin Herbas from SAP chat about how Intent data can drives innovation and improves operational efficiency beyond the sales and marketing departments.

They deep dive into real-world examples and the journey of how SAP successfully overcame challenges in change management, adopted Intent data, leverage it to fuel account intelligence, and evolve predictive modeling techniques.