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Go-to-market planning and brand measurement powered by Intent

How does Bombora leverage its Intent data to measure brand health

We all know how to use Intent data to activate marketing and sales, but how can we leverage Intent to define our ideal customer profile or measure the market opportunity for a specific product?

This session will cover how Bombora uses its own Intent data to:

  • See exactly who to target in the market
  • Identify macro trends to better engage with prospects and customers
  • Generate competitive battle cards
  • Measure brand health
  • Strategize content planning and resource allocation