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What will marketing look like in 2026, with Matt Heinz from Heinz Marketing

What does the future hold for B2B marketing?

Hear from Matt Heinz, President and Founder of Heinz Marketing, as he shares his three-year outlook for B2B marketing, and what the priorities for leaders and practitioners should be to implement over the next 12-24 months, like:

  • Reimagining the customer journey to be a loop, not a line
  • Centers of excellence are table-stakes
  • Fundamentals matter more than ever

Think about what did marketing look like in the 60s and 70s versus what it looked like in 2000 versus what it looks like today. Separate the idea of tasks and jobs.The job of marketing is not going anywhere.

Matt Heinz Founder/ President of Heinz Marketing