With increasing sophistication of marketing, flow of leads is not the problem – rather understanding which leads are worth following up is now the challenge for sales teams. Intent data can help marketing and sales teams to easily determine which leads are ‘worthy’.
In this upcoming webinar, Charles Crnoevich from Bombora, will explain what intent data is and how it can be applied for smarter sales prospecting (in particular outbound calling).
Together with ConnectLeader and Replystream, Charles will discuss best practice case studies of how B2B companies are using intent data to optimise their lead-gen processes. We look forward to seeing you at the webinar.