Last Updated – 2/3/2016
Bombora Anti-Spam Policy
Bombora has a zero tolerance spam policy. Any partner found to be using Bombora promotional offers for spam will be immediately cut-off from use of the product. If you know of or suspect any violators, please notify us immediately at firstname.lastname@example.org
Our purpose in collecting information is to help us provide you with better service, such as notifications about special offers and promotions, or other relevant content delivered through targeted advertising. We will not willfully disclose any identifiable information about you to any third party without first receiving your explicit permission, as explained in this privacy statement.
Bombora may use a variety of technologies, including “cookies” that automatically or passively collect information from your computer, mobile device or other technology when you are visiting a Bombora partner website or on a 3rd party’s behalf in the serving of advertisements. Information collected may include data such as your IP address, browser type, operating system, your responses to advertisements delivered by us, date and time, referring URLs and other information normally transmitted in HTTP requests (“Usage Information”). This information may be associated with anonymous business profile information about you, such as your industry, company size, and job title. The purpose of this information is to keep the Service updated and interesting to our users and tailor content to each individual’s interests. Bombora does not use this information to discern your identity or to disclose your identity to any 3rd party.
You may elect to Opt Out of Usage Information collection here.
We do not collect the following information that identifies you: your name, address, email address, and telephone number (“Personal Information”). We may receive business profile information about you, such as your company, industry, company size and department (“Non-Personal Information”) from other sources, and add it to your Usage information. You may elect to Opt Out from your personal profile here.
If you would prefer not to accept cookies, you can:
- change your browser settings to notify you when you receive a cookie, which lets you choose whether or not to accept it; or
- set your browser to automatically not accept any cookies
Please note, however, that cookies are used for a variety of reasons, not just marketing-related, so this may adversely impact your online experience.
How We Use the Information We Collect
Bombora may use the information we obtain, license and collect about and from you for a number of business purposes, including for example, to: better tailor website and promotional content to visitor interests; verify your profile information; enable targeted advertising; inform our partners of your business-related interests; improve the Service for internal business purposes; help our advertising partners better understand the audience they are reaching.
Sharing of Information
We may share non-Personal Information, such as aggregated demographics, user statistics, interest categories, and Usage Information with third parties. We may combine your Usage Information with those of other users of the Service in order to share trend information with third parties, always in aggregated and anonymous form. We may aggregate Usage Information associated with your non-Personal Information into business-related research events, which include the form of engagement and content type, topics derived from the content of the event, and date/timestamp of when the event occurred, always in anonymous form. An interest event may be, for example, the downloading of a whitepaper on cloud computing, or clicking on an advertisement related to Marketing Automation.
Advertising / Behavioral Targeting; How to Opt-Out
If you wish to opt out of our Service, please go to our opt-out page.
We may use third party vendors to enhance the Service (e.g. for purposes of retargeting). We do not share Personal Information with these third parties, but they may set and access their own cookies, pixel tags and similar technologies on your device and they may otherwise collect or have access to anonymous Usage Information.
When you opt out of the Service, Bombora will no longer use or share any of your non-Personal or anonymous Usage Information.
When you opt out of the Service, we place a cookie on or otherwise identify your browser or device (and/or employ similar technology) to prevent future collection of Usage Information or non-Personal Information. Opting out of the Service is not the same as blocking cookies. When you opt out of Bombora’s Service, we will place a special Bombora cookie on (or otherwise identify) your device or browser in a way that informs our systems not to record information related to your business research activities. If you browse the web from multiple devices or browsers, you will need to opt out from each device or browser to ensure that we prevent personalization tracking on all of them. For the same reason, if you procure a new device, change browsers or delete the Bombora opt out cookie (or clear all cookies), you will need to perform this opt-out task again.
Data Security Precautions & Retention
Bombora takes precautions to protect data and information under its control from misuse, loss or alteration. Bombora’s security measures include industry-standard technology and equipment to help protect your information, and Bombora maintains security measures to allow only the appropriate personnel and contractors access to your information. Unfortunately, no system can ensure complete security, and Bombora disclaims any liability resulting from use of the Service or from third party hacking events or intrusions.
Usage Information is retained for up to 13 months from the date of collection, after which the data will be de-identified and aggregated for research and analytics; non-Personal Information is retained for up to 2-years since the last registration date; cookies expire 18 months after their last update.
Other Web Sites
As we develop our business, we might sell or buy businesses or assets. In the event of a corporate sale, merger, reorganization, dissolution or similar event, or a sale of our significant assets, we reserve the right to include any information we have among the assets transferred to the acquiring company.
Bombora does not knowingly collect Personal or Usage Information from children under the age of 13 through http://www.bombora.com, nor from any of our affiliates and partners. If you are under 13, please do not give us any Personal Information, and do not provide Personal Information to any website or web service without consulting your parent or guardian. If you have reason to believe that a child under the age of 13 has provided Personal Information to, please contact us, and we will seek to delete that information from our database.
Consent to Processing and Transfer of Information
The Service and the servers and facilities that maintain the data we hold, are operated in the United States. Given that we are an international business, our use of your information necessarily involves the transmission of data on an international basis. If you are located in the European Union, Canada or elsewhere outside of the United States, please be aware that information we collect may be transferred to and processed in the United States. By using the Service, or providing us with any information, you consent to the collection, processing, maintenance and transfer of such information in and to the United States and other applicable territories in which the privacy laws may not be as comprehensive as or equivalent to those in the country where you reside and/or are a citizen.