The business-to-business ad targeting firm Madison Logic has a new CEO as the company plans to spin off its data business. Tom O’Regan, most recently president and chief revenue officer at the ad network Martini Media, is taking the reins at Madison Logic, which helps advertisers like IBM, Dell and HP target corporate decision makers online. The company’s founder, Erik Matlick, will now lead Madison Logic Data, which is being spun off from the media/ad targeting business. Mr. Matlick said he sees an opening in the market for Madison Logic’s multi-pronged business approach since rival Bizo was acquired by Linkedin in July. That $175 million deal should serve to raise the profile of the somewhat under-the-radar business-to-business digital marketing sector.
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