Bringing together ‘data x tech x ideas,’ the 2016 Cannes Lions festival will explore the power of data and tech as a catalyst for innovation. What better way to drive ideas and innovation than through insights from B2B intent data?

For marketers, getting a competitive edge in a highly saturated market is increasingly challenging. B2B intent data is being used across the marketing mix to provide insight and ensure that campaigns are highly-targeted and relevant to the right buyers. And we’re looking forward to showcasing how B2B marketers can use Bombora’s intent data through Oracle Data Cloud at the Cannes Lions festival, starting this weekend.

Located at the foot of the Palais des Festivals et des Congrès, the Oracle Data Cloud Live Tent will be the place to be for anyone who wants to understand how to position data at the center of what they do and use it to gain a foothold in the market.

Bombora VP of Programmatic Data Solutions, Greg Herbst will also be on hand in the Data Lounge to chat to attendees about our B2B intent data and to share examples of how some of the world’s most prominent organizations are using it.

“We are proud to be an integral component of Oracle Data Cloud’s Bluekai Marketplace and to be partnering together at Cannes. Nearly half of our data is sourced outside the United States and we are seeing strong demand for this B2B data in programmatic advertising, analytics and personalization across all markets,” commented Greg. “The Cannes festival is a highlight of the year, and we are looking forward to working with the Oracle team and their clients and partners.”

To find out more about the Oracle Data Cloud Live Tent and scheduled activities, please visit: www.oracledatacloudcannes.com