The Bombora data is collected across what the company claims is “a first-of-its-kind cooperative of B2B media companies and made available via Audience Marketplace,” which allows the purchase and sale of anonymous, high-value audience data in one solution.

“Adobe is excited to collaborate with Bombora. Thanks to Bombora’s ecosystem of 400+ million global users, Adobe’s B2B customers will have the ability to build on the B2B profile and power cross-channel marketing in a relevant, personalized experience through Audience Manager,” said Ali Bohra, director of product marketing at Adobe, in a press release.

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