B2B demographic and intent data provider Bombora announced today the launch of what it says is the first B2B intent data offering within Adobe Audience Manager.
The Bombora data is collected across what the company claims is “a first-of-its-kind cooperative of B2B media companies and made available via Audience Marketplace,” which allows the purchase and sale of anonymous, high-value audience data in one solution.
“Adobe is excited to collaborate with Bombora. Thanks to Bombora’s ecosystem of 400+ million global users, Adobe’s B2B customers will have the ability to build on the B2B profile and power cross-channel marketing in a relevant, personalized experience through Audience Manager,” said Ali Bohra, director of product marketing at Adobe, in a press release.
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